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Introduction to Entrepreneurship

This is the 1st group containing Modules 1, 2 and 3.

1️⃣

Brand Equity

Spot opportunities, play to your strengths, and stand out.
  • Find the right idea to bet on.
  • Turn insights into strategy and strength
  • Deliver real value and build lasting trust.
2️⃣

Demand-Driven Marketing

Create products people want -- and make sure they know it.

  • Nail your product-market fit
  • Market with purpose and clarity
  • Position so clearly, it almost sells itself
3️⃣

Strategic Salespreneurship

Sell with strategy, not just charm.

  • Lean why entrepreneurs sell differently
  • Master the 3 Cs: Connection, Convincing, Collaboration
  • Build sales habits that drive loyalty and results

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